I was recently asked to provide my thoughts on common SEO myths. Here is my answer that was published recently in Fupping. With a nice link back to Spider central.
Links are still the lifeblood of Google as they have been since day one. However, the company is obviously way more sophisticated and can measure the links usefulness. Long story short, a link helps from an authority site or page that Google trusts. Google trusts, who it trusts, trusts. Be careful to use naked links (the URL.com) as opposed to heavy anchor text links. A small percentage of anchor text with keywords is ok and natural. The links should be from relevant pages with high authority. There are tools that measure authority, But they are often inaccurate or not update. You can guess that a link from Twitter or Instagram probably is useful. Look at relevancy, authority and how active is the link? How often is it clicked helps.
Look below for all 35 myths from various SEO experts around the globe.
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This publicity gets you :
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Here is the link as it is a huge page and may take awhile to load below in my iframe. lol It is not a myth that slow loading pages hurt SEO.