Why Does Your Marketing Not Work Anymore?
I had the pleasure of interviewing Patrick Renvoise of Sales Brain. The World’s first Neuro Marketing firm. He covers what is at the core of human behavior. The why your customer buys .
He started out at Silicon Graphics as a self proclaimed nerd. He actually developed the coding for the French underground rail system so that they do not crash into one another.
It was his interest in how people actually buy, that sparked his interest in the neuropsychology of buying and selling.
He shares with us clear examples of the Sales Brain process as described in the book. What I found endearing was his ease to reference the research backing his processes, and wonderfully simple examples to make his point.
We even ventured into how knowing this information can help us operate more safely as consumers and can transform the legal process as well as teaching and athletics.
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime was written by Dr. Christophe Morin and Patrick Renvoise and focuses on influencing your audience with the use of brain sciences.
In the book, the authors introduce NeuroMap, a scientific, yet simple model to develop better marketing and sales messages. Aside from marketing and sales, the strategy of persuasion introduced covers both business and personal success.
Some of the main concepts include: the dominance of the Primal Brain over the Rational Brain in buying decisions; the only 6 stimuli that always trigger a response; scientific ways to optimize your content and message delivery.
Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly ten years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University. Patrick Renvoise is a foremost expert in complex sales.
The company behind The Persuasion Code is SalesBrain, the world’s first neuromarketing agency. Founded in 2002, the company has helped over 600 clients close more business by researching, learning and improving thousands of sales presentations, ads, websites, brochures and more. SalesBrain has worked with over 120,000 executives (including 18,000 CEOs) around the world and delivered over 3000 private workshops to professionals, and marketers around the world.
The Persuasion Code is a culmination of 16 years of research and constant interactions with executives and professionals looking to stay on the cutting-edge of marketing and sales excellence.