There are roughly 200 items on a page that Google looks for.
This is a short list of some of the most important that I look at.
Some of these items go beyond SEO and into the 4d.
- https
- mobile
- google analytics
- Google Console/Webmaster
- adword tag
- speed check report from gtmetrix ie:
https://gtmetrix.com/reports/www.drpalani.com/sz0HQtH - CDN?
- Caching?
- Facebook Pixel
- Google Pixel
- Schema-stars, brand, etc
- Proper Brand Footprint
- Naps
- GMB
- Proper Adword Set Up
- Social
- Plugin Bloat
- robots.txt
- sitemap.xml
- h tags
- Title
- Compelling Descriptions
- Citation on each page
- Interlinking
- links to site pages
- W3C Compliant SEO