…and Events that Promote Your Cause
- Your Church
- Your Organization
- Youth Groups
- Charity
- And Your Business! and more!
What Is the Process?
I convinced the authorities of the need for this event. Have the ability to persuade.
I enlisted others for my agenda. In this case my Varsity Head Coach turned me onto the school’s administrators. And his wife who is an insider in the district and ran point for me. Helping us get through not just the school. But the district.
All large organizations will create resistance to your cool idea. If you have a game changer idea. Be prepared for resistance. And build your coalition to get it through.
Most large organizations are used to getting a million good ideas, and have been burnt by those they believed in as a good idea.
Know that risk going in. Know the great persuasion and persistence required of your great idea.
Why an Event?
Because an event is a reason to promote multiple causes and serves as catalysts that is at the beckon call of multiple masters. It can be if done right. The gift that keeps on giving.
The Promotion Process
- Permission and scheduling
- Promotion/Pre-Suasion
- The Event
- Post Sale
The Details
Promotion-
Social Media-alignable and nextdoor.com events. Very targeted to our small geo location. I also posted multiple references through my own personal social spaces.
Sites.Google.com-I built a website representing the event. With flyer, map, and pre-registration.
Piggy Back Other Related Event– We had a get to know us event for incoming Frosh on the Wednesday prior to the event. I framed it as it all starts Saturday. We picked up their emails and cell #s.
Email reminder prior to event-We received many pre -registrations and emailed them and the ones from the Incoming Frosh list.
Missed opportunities:
- Local Sports Cable Channel
- Local Newspapers and Rags
- More emails
- Social Ads
The Event
I told the players that this is like a Realtor staging an open house.
We are on our best behavior.
We are having lots of fun.
We are positive.
We staged the field with all the logo pads on the field goal uprights.
We had all the accouterments like yard markers.
The Post Sale
One of the best parts of this exercise. Is that it gets everyone talking.
From administrators to students.
Hey, buddy I tried texting you Saturday afternoon. Where were you?
Being part of the conversation is the first step towards winning your agenda.
What is Your Event Play?
I have to assume you do more than what you advertise. You most likely are involved in other activities that are charities, volunteer work or even hobbies.
Stop Hiding Your Philanthropic Activities!
You and I are naturally pushed into commodity.
We need to do our best to distance ourself from the rest by demonstrating our skill stack.
I go through this with my upcoming podcast sharing the ultimate in 4D Digital. Developing you persona!
You can go straight business promotional with your events. My clients do it all the time.
Sometimes we suffer from being too close to our food. And we forget how brilliant it is, what we do. Sell that!
Contact me if you want a more specific game plan for your needs. Or if you just want to see a layout of what we did for the clinic.
~Tim 310 533 9145