Content inflation is real. The more we are presented with information, the more it gets repeated, and the more it loses its livability. And perhaps more overwhelm trying to keep up.
This is why we must present our content in novel ways, and in multiple ways.
One of the best ways is through Google My Business Posts.
Then we can share that post into our multiple social and web 2.0 channels for massive link power.
While our Google My Business entity links down into our main website.
We must treat our Google My Business with the same intensity as we do our main website. It is the new social media for local businesses. And it is the main organic search that Google wants to serve its visitors.