The world is throwing information out for us to process at an ever increasing rate. We are constantly asking ourselves, ” what does this mean?”.
So much so that we either check out and hide from information, or more than likely build walls up as a defense and then only let in what we think is necessary.
So what is a marketer to do? Especially as it becomes more difficult to reach our audience, technology seeks to render us a commodity, or to completely replace us.
What is the answer?
Become Irreplaceable!
We can de-commoditize ourselves by chunking up from the same, and becoming the thought leader on the subject of your field of expertise.
That will become easier to do, as more and more information is thrown at us.
All we have to answer is.
What Does That Mean to Me?
Frame the information so it is meaningful for your marketplace.
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