Google My Business Now Google Business Profile (GMB/GPB)
Is your business on the first page of Google local maps? 82% of consumers use Google to find information online.
Most of your lead calls are going to the top 3 competitors in the map pack. Unless of course you are in the map pack.
Case studies have shown that 96% of all searchers will never look past Google’s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
Why Google Business Profile (GPB) Is So Important to Your Local Businesses:
The one most important platform that a local business should not overlook is “Google My Business.”
68% of local marketing experts believe Google My Business is more important than it was a year ago .
Once known as Google Places, then Google Plus my Business, GMB, now Google Business Profile, offers the best single location to list all of your business information, while displaying images and videos of your business.
What is a GPB?
A GPB is your claimed listing in the Google Business Profile platform. This will get you listed in the Google Maps.
Why this matters is that the top 3 listed GMB businesses in the map, often get listed in the 3 pack at the top of the default Google results. Even above the organic, commonly called SERP(search engine results page).
The Google Map Pack which is the top 3 GMB Map listings get the bulk of the phone calls because it shows up at the top of desktop and mobile searches. Especially mobile searches. And mobile gets 70% of the traffic these days.
Consider that 92.59% of mobile, worldwide searches use Google.
- 66% of desktop searches are through Google and..
- 4 out of 5 consumers use search engines to find almost all
local information - 50% of local mobile searches resulted in a store visit within a
day of the search - 34% of computer & tablet searches also resulted in a store
visit
Google My Business listings differ from actual website visits because they offer more opportunities to appear in multiple locations within the general search results.
Plus, GMBs can help with your organic rankings so you get a double pop on page one. Or a triple if you are doing Adwords. Which typically comes first on the Google page.
Google also inserts GPBs into other frequently used Google tools such as Google Maps.
Google My Business/Google Business Profile (GMB GPB) is Google’s platform that allows businesses to create and manage their presence on Google. GPB listings enable businesses to be found on Google Maps, Google Search, and other places relevant to location.It is a powerful tool that can help businesses stand out online, connect with customers both online and in the store, and increase brand visibility and reach.
Adding your business to GPB is the first step. This can be done by filling out a form with all the necessary information about the business. After this is done, the business can start to customize their profile with relevant images and content, such as adding a logo, a business description, key services, and categories. Businesses should also take advantage of all of the features that GPB offers to help their business stand out and attract customers. For example, businesses can add an About Us page, which gives customers more insights into the company. They can also add photos of their products and services, and even an FAQ page that customers can use to get answers to their questions. Additionally, businesses can respond to customer reviews and use GMB Insights to track performance and engagement.
When creating a GPB listing, businesses should also take some time to optimize their listing to maximize visibility. This includes verifying the address, using relevant and local keywords, using local categories, and including detailed business descriptions. Once the listing is complete, businesses can also promote their GMB listing on their websites, social media, and other online channels.
Lastly, businesses can track their progress and engagement with GMB Insights, which can provide valuable insights into customer behavior and website engagement. GMB Insights can also help businesses better understand their competitors and discover opportunities to increase visibility and improve their ranking on search engine results pages.
When one of your clients searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Local Map will appear.
“This is where we come in. Getting your business ranked on Google’s Local Map and keeping it there is no simple task and requires constant up to date maintenance to counteract the changes that Google is constantly making.”
We have a historical perspective of how the Google Maps algorithm works and the factors which are used to determine rankings of Local Business Listings. We also have a few strategies up our sleeves that can help give you a competitive advantage in this area.
We can help give your business a boost in the Google Maps Rankings and guide you on how to solidify your rankings over time. Interested in learning more about our Google My Business Service? Call 310-533-9145 and request a Free consultation today.