Dan Rachon Of Extraordinary Business Net Interviews Tim

he extraordinary 0:03business Network I’m Dan Roshan and 0:06today I’m really happy to be joined with 0:10mr. Tim O’Keefe from Spyder juice 0:14technologies Tim hello wow we’re on the 0:19interwebs all over the world live are 0:23you doing Dan I’m doing fantastic man 0:26I’ve been I’ve been looking forward to 0:27this to this interviewer for this 0:29conversation for a little while so I 0:31said Tim I know that you I don’t know 0:33you and I got connected we got connected 0:36from the interweb you know sort of uh 0:38you know I saw your company and I’ve 0:40been on your mailing lists your email 0:42list for probably several years and I 0:44think you’ve been on my email list for a 0:46second or so and so some are another we 0:49gotta connect it’s a toast about 0:51yourself Tim who are you what do you did 0:53well the funny way that we actually 0:55started talking was through a weird 0:58technical thing or other and I like 1:03emailed you and you’re like what and 1:06remember that and then we started that’s 1:08how we start talking that’s right yeah 1:10to your site and we started connecting 1:13and have fun that way but so what I do 1:16what do I do 1:17I started my business many moons ago I 1:21used to be a realtor believe it or not 1:23and yeah yeah out of college that was my 1:27thing my parents were mortgage brokers 1:29developers and I you know just wanted to 1:34fall into the family thing and I became 1:36a realtor and lasted we had a recession 1:42out here I think was 93 in LA or 1:45something like that 1:46that was we the whole country got it but 1:49we got a little worse because all the 1:51aerospace in LA left and which was what 1:55built this this area up the South Bay 1:58and so it hit hard and then meanwhile I 2:01went through a divorce so I figured I’d 2:06reboot and tried a bunch of different 2:08things and by about 96 97 there was this 2:12thing called the Internet 2:13and well it’s kind of cool and so at the 2:17time I was a recruiter which honestly I 2:22it’s like real estate but better I 2:25thought cuz I’m like wow it’s you know I 2:28I get these job listings from companies 2:32and it’s like having a listing you know 2:34you know and and it’s the he who has the 2:37most listings controls the market and so 2:40I was I was kind of programmed that way 2:41and and I enjoyed it and but I enjoyed 2:45the internet more I got a side gig I 2:49start my friend was the was the guy who 2:53inspired me he got a gig with this 2:57company called each amps that did sports 2:59sites Eric Dickerson was in their old 3:03you know old guys that we’ve all heard 3:05of and so I was kind of impressed being 3:08an ex-football player and I was a little 3:11bit little jealous and intrigued I’m a 3:13that’s pretty cool and and and the cool 3:16thing is is my body was an old sales guy 3:21like me he’s from the sales world so you 3:24know isn’t like I’m a I’m a natural born 3:27geek it was an acquired taste and so he 3:32took a sales job managing job that he 3:35couldn’t refuse recommended me because I 3:39had been hacking around with our our 3:42companies that I worked for their 3:43websites and I got the job and I was a 3:48webmaster for whatever that meant at 3:51that time for this company that was like 3:54a be you know here to be actors well 3:57this was like a be sports site and we so 4:00I helped them with their e-commerce 4:01there’s their SEO and their coding and 4:05all that stuff and it was kind of like a 4:06baptism by fire it was not right so so 4:10that seems like a journey to where you 4:14are today and you know from sales to 4:18geeky web stuff and so how do you apply 4:22that you know what’s your business 4:24specifically today and how do you 4:26people so at the time I was known as the 4:31SEO guy right and the internet kind of 4:33morphed it kept growing into other 4:35things and along comes blogs so at one 4:39time I had probably the the busiest real 4:42estate marketing blog there was then 4:45along comes social media and social 4:48media is wow right I mean there’s a 4:51million different things that we can 4:53call social media so much so that it’s 4:55blinded its blind we you know Google is 4:59social media Facebook is is SEO right so 5:04a lot of people don’t think of it that 5:06way but but it really is and that kind 5:10of gets into that whole 4d or the sort 5:13of an esoteric model that I’ve developed 5:15to try to put our arms around this first 5:19of all it was for me to put my arms 5:20around it I mean you know back in gosh 5:24it’s probably ten years now when we all 5:26got into Facebook and Twitter and but 5:29people in the real estate community were 5:31you know they were getting all excited 5:32about Foursquare and I’m like why you 5:37know and I’m like what are you getting 5:39so jacked up about that for and and 5:42these other weird sites and and I just 5:45didn’t get it in it and it wasn’t none 5:47none of it really really fit together 5:49and so I’ve attempted to first see hey 5:55if that’s if there’s there’s money over 5:58there I’m I want to be first in line but 6:00I can’t see it yeah there is money you 6:03know get on Twitter I’ve made money from 6:06you know the Twitter I’ve made money 6:08from hanging out on Facebook but there 6:11there’s there’s bigger dollars in my 6:15view on the old foundations of SEO and 6:19then so I’ve attempted to to marry all 6:24of the different goodies and toys that 6:27we can use to build our business but it 6:30all comes back to SEO really what it 6:33comes back to is content this is what 6:35you’re doing right now that’s you you 6:37can leverage this right for SEO you can 6:39lever 6:41as an example the other day we did we 6:47did it I did it you asked me a question 6:48on this on this channel and I did a 6:51video for you and wrote out a basically 6:54an article well I put that out on my own 6:58Facebook I put it out on YouTube I put 7:02it out on I think my Google my business 7:04I put it out on I think on my website 7:08also and maybe some other places and so 7:11that’s for D that’s taking that’s using 7:15something and attributing it a million 7:18different ways repurposing it and that’s 7:21what moment so so you help business 7:24owner see you to be able today’s world 7:33of technology of social media SEO and 7:37understanding how to put all those 7:38pieces together to be able to add value 7:41to the consumer and to attract more 7:43consumers to them is that yeah so so 7:50yesterday I have a conversation and this 7:52guy is like whoa I you know somebody 7:55talked them into work in Pinterest I can 7:57get leads from Pinterest okay yeah maybe 7:59you know but there’s a it’s out of cost 8:03right and so are you are you gonna do it 8:06through advertising are you going to do 8:08it through you know posting recipes or 8:11whatever there’s a way to do it so it 8:15helps you so that you’re doing Pinterest 8:18amongst the many others but you’re 8:20you’re doing social media but you’re 8:22also doing the most important thing 8:24which is serving the god of the internet 8:26Google so you know and as soon as that 8:29god changes I’m again I’m first in line 8:32but the it hasn’t changed and it 8:34probably is not going to change anytime 8:35soon so I help my clients leverage 8:38what’s out there and then it everything 8:41we do has multiple purposes right so if 8:44I’m posting and do a Google my business 8:46page I know that that’s helping my my 8:49website page but it’s also helping my 8:52Google my business 8:53and it may may also be helping you know 8:57a social media page or whatever and so 9:00we we wrap our arms around all this and 9:02make sure we know why we’re just doing 9:04it and so we’re not doing it in a 9:06singular fashion so you know you search 9:09engine optimization optimization being 9:11the keyword and so I’m looking at okay 9:15what assets do do you have and then 9:18let’s leverage that and then you know 9:21take it as far as your budget will allow 9:23or how far you want it to go and there’s 9:27a million ways to Sunday to get there 9:30but it comes back to that word again 9:33that I said a minute ago which is 9:34content and and and content can be 9:37through you know just the old-fashioned 9:41I’m going to write an article and the 9:43other day it seemed that it’s weird 9:45because it’s all hit in the last week 9:48since we’ve been prepping for this show 9:51where all of a sudden my clients are 9:54pounding me on on content help and 9:56creating content and I’ve always used 10:00the the the line hey what you know use 10:02your frequently asked questions you you 10:04you and I know you do this and in a 10:07different you call it different but look 10:09I leverage every time someone asks me a 10:12question that could be an article that 10:14could be a video that could be whatever 10:18out on the net it could be a PDF it 10:21could you know on and on and on and on 10:24it could be repurposed and in my view if 10:28if I share something we’ve had this 10:30conversation before if I share something 10:32with somebody that’s called in just you 10:35know it’s a it’s it’s a lead call say a 10:38prospect and I share something with them 10:41that’s gold I’m being selfish if I’m not 10:43sharing it with my people that actually 10:46follow me all the time you know my loyal 10:49followers they should have a video they 10:51should have an audio they should have at 10:52least an article so we I’ve done a lot 10:57of counseling on how to write better a 11:00lot of the guys that have been around 11:01this game a long time they have a hard 11:04time getting out of blitz 11:06on google game and that doesn’t work 11:09anymore you know you don’t say your 11:11keyword real estate nine times in a 11:13sentence you know it doesn’t read well 11:16and and so I am attempting to get my my 11:21guys to write with more proficiency and 11:26efficiency and learn how to write and 11:28which you know is is sounds silly but a 11:32lot of us don’t know how and so I’m 11:36sharing a lot of stuff I just put 11:38together what turned out to be an 11:41article to a client of mine who’s really 11:44interested in I was teaching him and I 11:47know he this is something I found out 11:50through diederich that that’s in your 11:52world is I found out that he had used 11:56the word hypnotic writing he got all 12:01really hypnotic writing and so I went 12:05that triggered him into being more 12:06interested and I said okay well let me 12:08explain to you some things and I wrote 12:11explained to him you know uh over the 12:14phone and then I wrote he asked me a 12:16question then he started going down this 12:19rabbit hole that was just like oh my god 12:20don’t don’t go that way you’re gonna 12:22sound worse than you sound when you 12:24write so I wrote out an article that he 12:29now just texted me a little bit ago said 12:31hey I have a paid writing gig for you if 12:35you want to do it like a copywriting gig 12:37which really I don’t go around saying 12:39I’m a copywriter I you know either 12:41there’s some wonderful copywriters out 12:43there that do magic and and I’m not one 12:46of them but I’m a decent writer and so I 12:51think we all need to get comfortable 12:52with communicating our words writing but 12:58a lot of us treat that like it’s a 13:01report in high school and we get stuck 13:03and what I love and what you have 13:06confirmed for me which something that I 13:08fell on about six months ago or a year 13:11ago which was I pull out my cell phone 13:14whenever I get one of them questions and 13:16I get right on and I start talking and 13:18it could become 13:20a podcast or it could become something 13:23but at least it’s recorded I’m doing 13:27more and more where I’ll pull out the 13:28video camera and do it your style and 13:31and the fact is is the more you we do 13:34this and get comfortable with it the 13:37better we get you know and and so this 13:40is what we all need to start doing we 13:42all need to get comfortable with this 13:43technology the other day okay so why 13:47aren’t people using the technology 13:48because of what we went through the 13:50other day you know it’s frustrating 13:52sometimes you know and I said you’re 13:55talking so intense talking about the 13:57other day that was we had this set up 13:59for Tuesday never say and the 14:04technology guides just were we’re not 14:06going to allow for us to do that but 14:10it’s it’s truly I mean look it’s it’s 14:13you know share with us what you were 14:15sharing with me at the beginning before 14:17we got before we got online here about 14:19Diedrich being and literally like right 14:21now Diedrichs right here at my ear he’s 14:23in the Philippines you’re in California 14:25I’m in Alexander Virginia and we’re able 14:29to have this conversation with with each 14:31other and with anybody in the world 14:34right now and you know so that’s you 14:37know that’s a that’s an opportunity that 14:38did not exist when I was you know a 10 14:41year old kid no even five years ago we 14:45did have probably not wanted to go 14:48through but the the wranglings to get 14:51this done but at this point hey you have 14:55I mean this thing right here is a is a 14:58miracle it’s on a little tiny phone 15:01we’re able to communicate and talk and 15:05text and record ourselves and then push 15:08it up to Facebook or to to Twitter or to 15:12to YouTube and why not you know I had a 15:18client the other day there she was at 15:22she was at a title company party at a at 15:26a casino and I said hey Nancy you took 15:32some selfies right 15:33no I might you got to do that it’s an 15:37opportunity I know it sounds like we’re 15:39being children but you know I mean look 15:43there are their children the ones that 15:45are that are the influencers so to speak 15:47were the influencers we’ve been around 15:49the block 15:50we know influence okay they’re just 15:53getting on and looking pretty and doing 15:55makeup or whatever on these YouTube 15:57channels and calling themselves 15:58influencers were the influencers we move 16:02commerce we move business and so take 16:05advantage of what’s out there the kids 16:07that are doing this are doing it because 16:09they they have no fear of the camera in 16:13and they just get in front of it so get 16:15in front of it do it and you’re creating 16:17content that tomorrow will be better 16:21than today I said let me interrupt real 16:23quick let me interrupt if I may so what 16:25does this summarize what I heard to make 16:27sure and that I got the the really great 16:30things that you just shared so what I 16:32heard you say was to do content you know 16:37audio keep your phone with you if you 16:39know you know got my phone right here if 16:42I see you know something’s cool just 16:44quick do a quick video do an audio 16:46whatever the case may be get that onto 16:48the internet and then you can cross 16:50promote that on the Facebook Pinterest 16:53Twitter whatever LinkedIn and then you 16:57can utilize that content to create blog 17:00post which again which we you know that 17:02that and if itself is going to feed into 17:04the SEO and to be able to utilize the 17:08content that somebody else asked you so 17:11if somebody asks you a question like hey 17:13Tim how can I get my page on the first 17:15page of Google and you answer that 17:18question that could be some great 17:19content are those like a synopsis of 17:22what you’re sharing with us and I get 17:24that accurately yes yes it’s it’s 17:27getting past the fear of creating 17:30content we think it’s work that it’s 17:32look if you’re going to be on this thing 17:34called the interwebs get used to it it’s 17:39it is what it is 17:41it’s the game we all decided to get into 17:43and so start creating it be better 17:47than everybody else at creating it so be 17:50better than others and I don’t know if 17:52be better let me out let me ask you to 17:55be more right yeah you don’t necessarily 17:59even have to be better and better will 18:00come with time as well would you agree 18:01that yeah I I thank you for correcting 18:04me because I find it already I’m just 18:07getting clear no it’s it’s 18:09you made me clear because I used the 18:12wrong word 18:13my definition of better is more yeah it 18:17like fail forward fast and it’s it’s 18:22quantity it’s not quality a lot of times 18:24Realtors get stuck in a world of wanting 18:26to create commercial quality productions 18:31and that’s cool 18:33but you know the we’re on reality TV 18:37more than we are on Housewives of Orange 18:43County or trying to think of a proper 18:46analogy but you know the rich and famous 18:49it’s this is not a commercial production 18:53right now what we’re doing is live and 18:55make it authentic make it authentic is 18:58more important than anything I’m I had a 19:01conversation with a really good client 19:03of mine about a week ago and I was 19:08talking to him about the concept of 19:11emailing more or emailing less and I 19:15come from the mind of you know when I’m 19:17so inclined and and I don’t do it on a 19:21schedule I do it as I’m inspired which 19:23is probably wrong but I believe in 19:27novelty and people get into patterns and 19:31then they they tend to ignore you if 19:35they know your pattern and so anyway he 19:37I said yeah I like to do it every day 19:40sometimes he goes you know when I get 19:42emails every day I tend to ignore it 19:47because I just can’t keep up and my 19:50first thing was well I appreciate that 19:52you know you feel obligated to read my 19:55stuff that tells me that I’m it’s 19:58working but it’s 20:01secondly is I said that’s not the point 20:04if you read it or not it’s that you’re 20:06being reminded that I’m here and so when 20:11you post the video I don’t have to watch 20:14it but that you should I should write I 20:18should I hear you you hate there’s Dan 20:22again he’s rock and rolling I’m reminded 20:26of you and that’s the point of 20:27advertising you know I think a lot of us 20:30have gotten distracted by the the direct 20:37response internet marketing gurus that 20:42are promoting constantly which means 20:46they’re in and out of business as 20:49opposed to marketing constantly right 20:52and so and there’s a difference and 20:55there’s a time for promotion but again 20:58that’s that’s a temporary thing we’re in 21:01it for the long haul so there’s a 21:04marketing thing and so being reminded 21:06that Dan is is is putting a video up or 21:10your emails that I get all the time I 21:12don’t again they’re your great example I 21:15saw you send an email I’ll get to it 21:17when I do my big reading you know but 21:20right now it’s it’s filed over to the 21:22side because I have to do that thing 21:24called make money so but it’s you 21:27reminded me you exist you’re in business 21:30and that’s the whole point 21:32yeah and one thing I would add to that 21:35is my intention with any with any 21:38anything that we we share with the world 21:41whether if it’s email or video is it 21:44comes from one rule is is is is this 21:46gonna add value and contribution and and 21:49I understand it’s not gonna add value 21:50and contribution to everybody yet it’s 21:53coming from the place of how can I help 21:56another person and certainly you’re not 21:58gonna help a hundred percent of anybody 22:00yet you’re gonna be able to like with 22:02you Tim the contribution that you when I 22:04read your content is useful to me 22:07because you’re speaking to what I’m 22:09looking for in regards to promoting my 22:11business and promoting and helping 22:13people 22:14so so I appreciate when you’re sharing 22:16things that it’s coming from valued 22:18contribution that doesn’t mean that you 22:21know somebody that’s not a business 22:22owner would would even care to read your 22:24email yet that doesn’t matter because 22:27that’s not necessarily a perspective 22:28person for you to help anyways 22:31would you agree with that absolutely and 22:34you made a great point when when writing 22:38or doing any content have a person that 22:43you’re talking to so I have this this 22:48person that looks like you that is a 22:53go-getter who wants to learn and get 22:57better on the internet and so I 22:59that’s who I’m writing to instead of 23:01writing to a an anonymous entity it 23:08makes better writing when I’m writing to 23:10a specific guy so have clarity on who 23:13you’re communicating with yeah or and 23:17I’ve heard that said like have an avatar 23:19of who you’re communicating with right 23:21right who who is who is your your 23:25subject right the other day I was 23:28talking to us counseling somebody and 23:30she said my my customer is 40 years old 23:3545 years old and blah blah blah okay and 23:39so that’s what you’re writing to you’re 23:42not writing to a 21 year old you’re 23:43writing yeah 40 45 year old got it got 23:47it alright let’s let’s finish this a 23:48couple rapid-fire questions so if you 23:51were to share one suggestion of a 23:53business owner of what they should 23:55absolutely avoid a mistake what would 24:00that be what would a business owner want 24:02to avoid and it says this doesn’t have 24:04to be this is just in general just from 24:06your years of experience in business 24:07whenever whatever comes to mind what 24:09would that be uh avoid the fear of 24:14creating content which is okay I know 24:17what we’ve been talking about and what 24:19would be one thing that you would devise 24:20for a business owner to do create 24:24content I’ll come up with something else 24:28content content content I do Jeffrey 24:32Mayer yeah 24:33create if you have not claimed claim it 24:37your Google my business like as soon as 24:40we hang up 24:40go get your Google my business be 24:44consistent with your Google my business 24:46in the real estate industry it has been 24:50slow and I understand why for Google to 24:54force-feed that what we call the three 24:57pack which is the local map pack at the 24:59top of Google but if you type in city 25:04realtor it’ll probably show up City 25:06Realty it’ll probably show up it’s 25:08starting to show up for City real estate 25:10okay which concerns me because I don’t 25:16think people usually are going to real 25:18estate sites but for any other reason 25:21than to see houses first and foremost 25:24when it’s cold off of a Google search 25:26but so we’ll see how that ferrets out 25:28but either way it will help with your 25:31website fill it out completely 25:33you don’t have to do it all at once but 25:35make it your goal to fill it all the way 25:38out and they’ll remind you you’re 60% 25:40through or whatever and just do it get 25:43reviews on your Google my business so 25:46that’s my advice get reviews fill out 25:49your Google Places all right if you 25:51could say you’re talking to Tim five ten 25:54years ago and you were to give yourself 25:58a word of wisdom word of advice what 26:02would you share with yourself a Tim 26:06talking of glass you know five years ago 26:08Tim don’t put everything on your 26:13shoulder mmm 26:15you’re you’re just human delegate out 26:18stuff that doesn’t matter 26:20got it got it love it she delegate 26:23that’s awesome and I think that’s great 26:26great advice 26:27alright Tim if I’m a business owner and 26:29I’m interested and you know having more 26:33visibility specifically on me on the 26:36interwebs how can I get in touch with 26:38you 26:40call me at three one oh five three three 26:42nine one four five or spider juice 26:45technologies comm and check it out I 26:49love chatting I’m very personable to a 26:53fault so I’ll probably give you some 26:56some tips on how to get successful on 26:59the web in our conversation initially 27:01fantastic can you give that number one 27:03more time a little bit slower I’m a 27:07great promoter right I know one three 27:10one zero five three three nine one four 27:15five now in Spanish no okay 27:18all right thank you my man I really 27:21appreciate you you’ve been a great guest 27:23and you know I look forward to mutually 27:26seeing each other to succeed and I look 27:28forward to your success me too and I 27:30love your stuff keep it up all right 27:32thanks Dan 27:33you will

I visited with my friend Dan Rachon the other day and he pulled some cool digital marketing nuggets out of me.
– Content
– Re-purpose that content.
– Distribute your content.
– Curate your own curations!!
– Use your content to engage
– Re-market to your consumers after they visit your assets.

Dan Rachon of Extraordinary Business Net Interviews Tim

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