Do you need more Google reviews? Here are brain-science based tactics to get more 5-star ratings.
Google reviews help your Google My Business (GMB) rank better in the so called 3-pack.
Reviews are the new digital testimonial.
In fact, your GMB is similar to a website within Google itself. The reviews can be shared, thus they are able to get indexed and can be linked to.
They also work on the premise of “social proof”. Why testimonials have been so important over the years. Reviews are the new digital testimonial.
“Social proof (also known as informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. Social proof is considered prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that the surrounding people possess more knowledge about the current situation.”
Now sure how to get more reviews?
According to tests by neurological marketing experts, the best way to request reviews is to use “your opinion matters” in the subject. More on getting reviews from Roger Dooley’s Neuromarketing page.