Google is adding in a new mobile algo. Some key concepts to heed:
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- Each page is judged individually. So if one part of your site is friendly and the other isn’t. The whole site will not suffer.
- Small text and flash video continue to be a problem in mobile.
- Speed is huge with mobile ranking because of user experience.
- Google needs to see your CSS and JS files. Do not block these.files from Google.
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Google is seeking to merely give their users a more useful experience. If your site is bouncing visitors off the page faster than your competitor page it is probably because they cannot load it (speed time), read it (mobile friendly), or your content is not deemed useful.
How to Get Your Site Mobile Friendly